Pricing
One flat price per drop.
Pick the pricing that fits how you buy. Some businesses want the cheapest test, some want the whole zone, some want a vertical playbook, some want to mail every six weeks. We do all four.
Four ways businesses buy LocalAd.
Cost-shop
I want to test the cheapest thing.
Smallest zone, back-of-card position, one drop. $349 to 5,000 homes works out to about 7 cents per door. No sales call, no minimum, no contract. Buy it like a one-time purchase, because it is one.
Best fit:Single Drop, 5k back position.
Local radius
I want to hit my actual neighborhood.
Pick the zone by ZIP and carrier route, not by audience segment. Your card lands in every mailbox on those streets. No targeting layer to debug, no algorithm in the middle.
Best fit:Single Drop, 10k or 20k front position, in the zone you serve.
Vertical
I want the version that worked for someone like me.
HVAC, dental, restaurants, real estate, home services. The five verticals direct mail performs best on, with response benchmarks pulled from ANA and DMA 2025 data. Templated offers tuned to the trade.
Best fit:Single Drop or Touch Pack, vertical templates applied at design time.
Recurring
I want this to be ongoing, not a one-off.
Direct mail does its real work at 5 to 7 touches over a few months. Pay once for 3 or 6 drops in the same zone, your card lands every 4 to 6 weeks, you skip the buy-it-again decision each time.
Best fit:Touch Pack. Currently on waitlist (see below).
Single Drop
One card. One drop. One zone.
The way most businesses try LocalAd. Pick a zone, pick a position, pay once, your card ships when the drop fills. Tiers below are priced by how many homes the drop covers.
Prices may vary per zone; confirm in checkout before payment.
Pricing last updated May 14, 2026
How volume tiers work
Every LocalAd zone has a volume tier, the number of homes the drop mails to. Bigger zones cost more because postage, printing, and route coordination scale with volume. The four standard tiers are 5,000 (a tight block), 10,000 (a neighborhood), 20,000 (a district), and 30,000 (a city slice).
Smaller tiers are cheaper to buy, concentrate your spend on one dense area, and sell out faster. Larger tiers give you scale and a lower cost per home, which is usually the right move once you know a neighborhood converts.
Touch Pack
Drop once, get one chance. Drop six times, get six.
Direct mail works best at 5 to 7 touches over a few months. That's the consensus across every major direct mail study, including the ANA and DMA 2025 data. A Touch Pack is a pre-paid bundle of 3 or 6 drops in the same zone, mailed every 4 to 6 weeks. One Stripe charge. No subscription, no auto-renewal, no cancel window.
Pricing: 3-Touch Pack saves 10% versus 3 Single Drops. 6-Touch Pack saves 15% versus 6 Single Drops.
We're opening Touch Packs to a waitlist first. If you'd buy one, tell us which zone, we'll email you when it goes live.
Tell us you want it.
One Stripe charge for 3 or 6 drops in the same zone. Mailed every 4 to 6 weeks. No subscription, no auto-renewal.
Vertical Pack
Five trades direct mail works hardest for.
HVAC, dental, restaurants, real estate, home services. The verticals with the strongest response rates in the ANA and DMA 2025 data, ranging from about 3.0% to 5.0%. Each one gets templated offers, suggested headlines, and zone playbooks tuned to the trade. Same Single Drop or Touch Pack pricing under the hood. Vertical pages going live soon.
Browse zones by cityEverything in every slot.
Design credits
Your first 5 AI designs are free.
Tell us about your business, and our system produces your first five print-ready designs at no cost. If you want to iterate past that (different headline, different palette, different offer), top up with a credit bundle: 20 credits for $15 or 50 credits for $25(the larger bundle is about 33% cheaper per credit). You only pay for designs you ask for; you're never billed for one you didn't approve.
Compared head to head
What you give up with the other guys.
vs EDDM
What it is
USPS's DIY portal. You handle print, design, and the trip to the post office.
The friction
No design, no list, no tracking. Postage runs $0.213 to $0.247 per piece before you've printed a thing.
LocalAd does instead
Design, print, mail, and QR tracking included. You upload a logo and approve a card.
vs Valpak
What it is
The blue envelope. Your coupon gets bundled with about 30 others.
The friction
Your offer competes for attention with the pizza place, the realtor, the carpet cleaner, and the same plumber three times. The whole envelope often gets recycled together.
LocalAd does instead
One card, one business per category. Your trade is locked. Nothing else on the card is competing for the same call.
vs PostcardMania
What it is
Full-service printer with an in-house agency layer.
The friction
Campaign management fees on top of print ($200 to $2,000 per campaign), minimum job sizes, sales calls before pricing. PPC bundles start at $500 a month.
LocalAd does instead
Pricing is on this page, AI handles design for free, no sales call, no agency fee, no minimum beyond a single slot.
We tell you when one of them is the right call. See the full comparisons.
Free tool
Not sure if this pencils out?
Plug in your order value and close rate. Get estimated ROI, cost per customer, and break-even, vs. Google Ads, Meta, and Yelp.
Pricing questions.
What's included?
Pixel-perfect custom design, premium cardstock, USPS delivery, category exclusivity on the card, a unique QR code, and a live analytics dashboard. Everything end-to-end.
Is this a subscription?
No. Every Single Drop is one charge. A Touch Pack is one charge for the whole bundle, paid upfront. No auto-renewal, no monthly billing. If you do nothing, nothing happens.
Do prices change by zone?
Yes, slightly. The matrix above shows our standard tiers; some zones run a small premium or discount. The exact price for any slot is shown in checkout before you pay.
How do design credits work?
Every account gets five free AI-generated design rounds per ad. After that, top up with one of two bundles: 20 credits for $15 or 50 credits for $25 (about 33% cheaper per credit). Most advertisers land on a design they love within the first two to three.
What's a Touch Pack and when does it open?
A pre-paid bundle of 3 or 6 drops to the same zone, mailed every 4 to 6 weeks. It's how you cover the 5-to-7 touches direct mail needs to actually convert. We're opening it to a waitlist first to make sure the people who want it can get it the day it goes live.
Front vs. back: what's the difference?
Front-of-card slots are above the fold, larger, and get the first glance from the reader. Back-of-card slots are still clearly visible and priced lower. Both ship on the same card and the same QR-tracking applies.
Can I get a refund?
If your drop doesn't hit the minimum fill, you choose: roll to the next drop, take store credit, or get a full refund. Before your card enters production you can cancel for a full refund. Once printed, orders are final. See the full terms on the Terms page.
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