Pricing
One flat price per drop.
Two ways to buy. Own the whole card with a guaranteed ship date, or share it with other local trades for a fraction of the price. Either way it's one charge, no subscription, no sales call.
Own the whole card
One advertiser. Every home.
The whole front of the card, edge to edge, mailed to every home on the carrier routes in the ZIP you name. Ships within 3 weeks of purchase, guaranteed. No waiting for a zone to fill, no co-advertisers, and category exclusivity is automatic because the card is 100% yours.
From $4,399 for your own 5,000-home card, ~$0.88 / home. Design and QR tracking included. Final price shown at checkout.
Or start with a Route Test at $1,399. We choose the two carrier routes, and the whole price is credited against a bigger drop in the same ZIP booked within 90 days of your mail date.
Share the card
One spot. A fraction of the cost.
A handful of local businesses split one premium postcard, one per trade. Your category is locked: no competitor shares the card. It ships when the zone fills, and if it never does you choose a rollover, credit, or full refund. Slots start at $349. Full tier table below.
From $349 for a back-of-card spot on a 5,000-home drop.
Four ways businesses buy LocalAd.
Cost-shop
I want to test the cheapest thing.
Smallest zone, back-of-card position, one drop. $349 to 5,000 homes works out to about 7 cents per door. No sales call, no minimum, no contract. Buy it like a one-time purchase, because it is one.
Best fit:Single Drop, 5,000-home back position.
Local radius
I want to hit my actual neighborhood.
Pick the zone by ZIP and carrier route, not by audience segment. Your card lands in every mailbox on those streets. No targeting layer to debug, no algorithm in the middle.
Best fit:Single Drop, 10k or 20k front position, in the zone you serve.
Vertical
I want the version that worked for someone like me.
HVAC, dental, restaurants, real estate, home services. The five verticals direct mail performs best on, with response benchmarks pulled from ANA and DMA 2025 data. Templated offers tuned to the trade.
Best fit:Single Drop or Touch Pack, vertical templates applied at design time.
Recurring
I want this to be ongoing, not a one-off.
Direct mail does its real work at 5 to 7 touches over a few months. Pay once for 3 or 6 drops in the same zone, your card lands every 4 to 6 weeks, you skip the buy-it-again decision each time.
Best fit:Touch Pack. Currently on waitlist (see below).
Shared card · Single Drop
One card. One drop. One zone.
The way most businesses try LocalAd. Pick a zone, pick a position, pay once, your card ships when the drop fills. Tiers below are per-slot prices on a shared card, set by how many homes the drop covers. Want the whole card instead? Go solo.
Prices may vary per zone; confirm in checkout before payment.
Pricing last updated July 29, 2026
How volume tiers work
Every LocalAd zone has a volume tier, the number of homes the drop mails to. Bigger zones cost more because postage, printing, and route coordination scale with volume. The standard tiers are 5,000 (block), 10,000 (neighborhood), 20,000 (district), and 30,000 (city slice).
Smaller tiers are cheaper to buy, concentrate your spend on one dense area, and sell out faster. Larger tiers give you scale and a lower cost per home, which is usually the right move once you know a neighborhood converts.
Touch Pack
Drop once, get one chance. Drop six times, get six.
Direct mail works best at 5 to 7 touches over a few months. That's the consensus across every major direct mail study, including the ANA and DMA 2025 data. A Touch Pack is a pre-paid bundle of 3 or 6 drops in the same zone, mailed every 4 to 6 weeks. One Stripe charge. No subscription, no auto-renewal, no cancel window.
Pricing: 3-Touch Pack saves 10% versus 3 Single Drops. 6-Touch Pack saves 15% versus 6 Single Drops.
We're opening Touch Packs to a waitlist first. If you'd buy one, tell us which zone, we'll email you when it goes live.
Tell us you want it.
One Stripe charge for 3 or 6 drops in the same zone. Mailed every 4 to 6 weeks. No subscription, no auto-renewal.
Vertical Pack
Five trades direct mail works hardest for.
HVAC, dental, restaurants, real estate, home services. The trades where a card on the fridge outlives the drop, because the need arrives on its own schedule. Each one gets templated offers, suggested headlines, and zone playbooks tuned to the trade. Same Single Drop or Touch Pack pricing under the hood. Vertical pages going live soon.
Browse zones by cityEverything in every slot.
Design credits
Your first 5 AI designs are free.
Tell us about your business, and our system produces your first five print-ready designs at no cost. If you want to iterate past that (different headline, different palette, different offer), top up with a credit bundle: 20 credits for $15 or 50 credits for $25 (the larger bundle is about 33% cheaper per credit). You only pay for designs you ask for; you're never billed for one you didn't approve.
Compared head to head
What you give up with the other guys.
vs EDDM
What it is
USPS's DIY portal. You handle print, design, and the trip to the post office.
The friction
No design, no list, no tracking. EDDM Retail postage is $0.26 per piece for USPS Marketing Mail flats up to 3.3 oz (usps.com, checked July 2026). That is before you have printed a thing.
LocalAd does instead
Design, print, mail, and QR tracking included. You upload a logo and approve a card.
vs Valpak
What it is
The blue envelope. Your coupon gets bundled with about 30 others.
The friction
Your offer competes for attention with the pizza place, the realtor, the carpet cleaner, and the same plumber three times. The whole envelope often gets recycled together.
LocalAd does instead
One card, one business per category. Your trade is locked. Nothing else on the card is competing for the same call.
vs PostcardMania
What it is
Full-service printer with an in-house agency layer.
The friction
Campaign management fees on top of print, minimum job sizes, and a sales call before you can see a price at all.
LocalAd does instead
Pricing is on this page, AI handles design for free, no sales call, no agency fee, no minimum beyond a single slot.
We tell you when one of them is the right call. See the full comparisons.
Free tool
Not sure if this pencils out?
Plug in your order value and close rate. Get estimated ROI, cost per customer, and break-even, vs. Google Ads, Meta, and Yelp.
Pricing questions.
What is the cheapest way to try LocalAd?
A Route Test, at $1,399. It mails your card, and only your card, to every door on 2 carrier routes, about 900 to 1,400 homes in your ZIP. USPS sells Every Door Direct Mail by the route and a route is all or nothing, so you buy whole routes rather than a door count, and we choose the pair from the USPS route map for that ZIP. Book a bigger drop in the same ZIP within 90 days of your mail date and the whole $1,399 comes off it, on the whole card or on a single shared slot.
Solo or shared: which one should I buy?
Solo means the whole front of the card is yours, edge to edge, with a guaranteed ship date within 3 weeks of purchase. Shared means you buy one category-exclusive spot on a card with other local trades; it costs a fraction of solo but ships when the zone fills. If you want speed and total ownership, go solo. If you want the cheapest way onto 5,000 doorsteps, share.
What's included?
Pixel-perfect custom design, premium cardstock, USPS delivery, category exclusivity on the card, a unique QR code, and a live analytics dashboard. Everything end-to-end.
Is this a subscription?
No. Every Single Drop is one charge. A Touch Pack is one charge for the whole bundle, paid upfront. No auto-renewal, no monthly billing. If you do nothing, nothing happens.
Do prices change by zone?
Yes, slightly. The matrix above shows our standard tiers; some zones run a small premium or discount. The exact price for any slot is shown in checkout before you pay.
How do design credits work?
Every account gets 5 free AI designs every 30 days, rising to 10 once you have paid for a drop. The allowance is per account and covers every ad you own, not 5 per ad. After that, top up with one of two bundles: 20 credits for $15 or 50 credits for $25.
What's a Touch Pack and when does it open?
A pre-paid bundle of 3 or 6 drops to the same zone, mailed every 4 to 6 weeks. It's how you cover the 5-to-7 touches direct mail needs to actually convert. We're opening it to a waitlist first to make sure the people who want it can get it the day it goes live.
Front vs. back: what's the difference?
Front-of-card slots are above the fold, larger, and get the first glance from the reader. Back-of-card slots are still clearly visible and priced lower. Both ship on the same card and the same QR-tracking applies.
Can I get a refund?
If your drop doesn't hit the minimum fill, you choose: roll to the next drop, take store credit, or get a full refund. Before your card enters production you can cancel for a full refund. Once printed, orders are final. See the full terms on the Terms page.
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