Postcard ROI Calculator

The calculator uses the same funnel math ad networks use internally: homes to scans to leads to customers. Inputs that you control (average order value, close rate, lifetime multiplier) are exactly as accurate as the numbers you put in. Scan rate and scan-to-lead conversion are modelling assumptions you set, not measurements we are handing you: the sliders open at 3% and 15% because those sit mid-range for QR response on saturation mail, and you should move them. The LocalAd slot price defaults to the real published price for the cheapest slot ($349 for a back-of-card spot on a 5,000-home drop), and the EDDM comparison uses the current USPS EDDM Retail postage rate of $0.26 per piece plus print. The table is directional, not a promise about any specific campaign.

We are not going to quote you an average we have not measured. Published QR-response and direct-mail response figures for saturation mail to prospects cluster in the low single digits, so the slider opens at 3%, and the honest move is to run the math at 2% as well as at 6% and see whether the floor still works for you. What moves the number is under your control: a sharp offer, a short QR destination, and a front-of-card position. Once your own drop has scan data, come back and put your real number in.

Two ways. To share a card, go to /zones, pick a zone near your business, claim an available front or back slot in your category, and check out: you'll be the only business in your category on that drop. To own the whole card, go to /solo, type your ZIP, and take the entire front of the postcard, edge to edge, on a guaranteed 3-week ship date. Either way our team designs and prints the card, USPS delivers to every home in the zone, and every ad gets its own QR code wired to a live scan dashboard.

You shouldn't blindly; you should do the math, which is what this page is for. The structural edges direct mail has for local small businesses are: 1) 100% household reach in a zone (digital ads miss the 20-30% who use blockers or aren't on the platform), 2) no auction-style bidding war where your CPC keeps rising, and 3) category exclusivity on the physical card. Digital ads win when you need to reach someone specific right now. Postcards win when you want to own the neighborhood.

Yes. Click 'Share your scenario' below the inputs. The URL in your address bar updates live with every change, so you can copy it any time. Opening that URL in a new window loads the exact same inputs and outputs.