Questions about LocalAd postcards.

How much does a LocalAd postcard cost?

Your own postcard comes in 3 sizes: $1,399 for about 1,000 homes, $2,299 for about 2,000 homes, or $4,399 for about 5,000 homes. Printing, postage and QR scan tracking are in the price, and design is free. A spot on a shared card runs $349 to $599, depending on where it sits on a card mailed to about 5,000 homes. Checkout shows the exact price before you pay.

See also: Full pricing · Your own postcard

What is the smallest mailing I can buy?

Your own card mailed to about 1,000 homes, for $1,399. USPS delivers Every Door Direct Mail to whole carrier routes, so the count lands near that number rather than on it. We pick the routes from the USPS route map for your ZIP, and you won't see which ones before you pay. Book a bigger mailing in the same ZIP within 90 days of your mail date, and what you paid comes off it.

See also: Start with the smallest size · Full pricing

Are there any subscriptions or retainers?

No. You pay per mailing, and if you don't buy one, you aren't billed. There are no minimums and no lock-ins.

How do I pay?

All payments run through our secure payment processor. We accept major credit cards. We do not store your card number; our payment processor handles that.

What are design credits?

Every account gets 5 free designs every 30 days, rising to 10 once you have paid for a mailing. The allowance covers your whole account, not each card. After that you can top up with a bundle: 20 credits for $15 or 50 credits for $25.

See also: Full pricing

What's the difference between my own postcard and a shared card?

On your own postcard the whole front is yours, edge to edge, and it mails within 3 weeks. A shared card carries one business per trade. You get one spot on it, and it mails only once 9 of 12 spots are taken. Nothing is charged before that.

See also: Your own postcard · A spot on a shared card

What does 'category-exclusive' mean?

On a shared card, only one business per trade is on the card. If you're the plumber on it, no other plumber is. On your own postcard, no other business is on the piece at all.

See also: See the proof behind the format

Do I design the ad myself?

No. We make the card from your business details, like your logo, offer, phone number and website. You see the design and can ask for changes, like new colors or a different offer.

What happens after I approve the design?

We print your card and hand it to USPS for Every Door Direct Mail on your mail date, within 3 weeks. Your order shows that date before you pay. A spot on a shared card works differently: that card prints once 9 of 12 spots on it are taken.

How do I track results?

Every card has a unique QR code that resolves through localad.io/q/<code> to your destination URL. Each scan (time, device type, rough location, unique visitors) shows up in your dashboard as it happens.

See also: How tracking works in detail

Can I change my destination URL after the card is mailed?

Yes. The QR code points through our redirect, so you can update the destination URL at any time from your dashboard as long as it follows our ad content policy.

How many homes does a mailing reach?

Your own postcard mails to about 1,000 homes, about 2,000 homes, or about 5,000 homes, depending on the size. A shared card mails to about 5,000 homes. USPS delivers by whole carrier route, and we pick the routes for your ZIP, so there's no mailing list to buy.

When does my postcard mail?

Your own postcard mails within 3 weeks. Your order shows the mail date before you pay. That's the day we hand your cards to USPS, and delivery after that is up to them. A shared card has no set date: it mails once 9 of 12 spots on it are taken.

What if a shared card doesn't fill?

A shared card mails once 9 of 12 slots are taken. Until the zone reaches that, nothing is charged. If it never gets there you choose a rollover to the next drop, store credit, or a full refund. The full underfill terms are on the Terms page.

See also: Underfill terms

Can I mail to more than one ZIP?

Yes. Each ZIP is its own order, so you can start as many as you need and spread the spend across them.

Can I cancel after I've paid?

You can cancel for a full refund any time before your card is sent to the printer. There is no purchase-date deadline on that. A shared card waits until 9 of 12 slots are taken and a solo card is booked about 3 weeks out, and the cancellation stays open that whole time. Once the drop goes to print the order is final, because at that point the cards are being made. Refunds go back to the original payment method.

See also: Refund and underfill policy

How long does a refund take?

We start the refund as soon as the order is canceled and email you a confirmation. Your bank decides when it lands, which is normally 5 to 10 business days.

What's your chargeback policy?

Initiating a chargeback for a delivered ad is a breach of our Terms of Service. We'll contest it and may suspend your account. If you have an issue, email hello@localad.io first. We'll make it right.

What data do you collect?

Account info (name, email, password hash), purchase info (business details and order history; our payment processor handles card numbers), and QR scan events (timestamp, IP, user agent, approximate geo). See the Privacy Policy for the full list.

Do you sell my data?

No. We don't sell data, don't share it with ad networks, and don't run marketing pixels on the site. Your scan data belongs to you.

How long do you keep my data?

QR scan data is retained for 24 months. Account data lives until you request deletion. Email hello+privacy@localad.io and we'll remove everything we're legally allowed to.

Can I delete my account?

Yes. Email hello+privacy@localad.io from the address on file. We'll remove your account and personal data (we may keep minimal records required for tax and audit purposes).