ZIP 97123
Direct Mail in ZIP 97123
No shared card is filling in ZIP 97123 right now, and you do not have to wait for one. Type the ZIP and a solo zone opens on the spot: the whole postcard is yours from $1,399 for about 1,000 homes, the entire front of the card, edge to edge, with no co-advertisers anywhere on it, and it mails within 3 weeks.
What a postcard in ZIP 97123 does that a Google Ad cannot
A postcard dropped on every address in ZIP 97123 reaches every household regardless of search intent, so you are the card on the fridge when the pipe bursts, the water heater dies, or the kitchen needs a deep clean. Google Ads only show up if someone is already Googling. Mail creates demand; search captures it.
Read our 2026 channel benchmark for what the published data does and does not say, and for the break-even arithmetic to run against your own average job.
Questions before you buy
How much does direct mail in ZIP 97123 cost?
Two ways to buy. Own the whole card, from the smallest size up: $1,399 for about 1,000 homes, $2,299 for about 2,000 homes, or $4,399 for about 5,000 homes. Every size gives you the entire front of the card, edge to edge, with no co-advertisers anywhere on it. Share the card instead and one category-exclusive slot runs $349 to $599, set by the slot position and how many homes the drop reaches. You see the exact price before you pay.
When does the postcard mail?
A solo card mails within 3 weeks of purchase, on the date shown in your order. A shared card mails once 9 of 12 slots on it are taken. Nothing is charged before that, and LocalAd publishes no estimate of how long a zone takes to get there, because no zone has got there yet. You see the live slot count for the zone before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Can I run a postcard in ZIP 97123?
Solo runs in any US ZIP with residential mail delivery. Type 97123 at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.
Related: own the whole card in 97123 · all zones · pricing · how it works · playbooks by trade.