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ZIP 97217

Direct Mail in ZIP 97217

This ZIP is part of the Portland, OR, Portland zone. Postcards ship to every address in the zone, about 5,000 homes per drop. Own the whole card here, or take the one open slot in your category on a card you share.

Zone

Portland, OR

Homes per drop

5,000

Next drop

TBD

Shared slot from

$349

Shared-card categories open in ZIP 97217

On a shared card it is one business per category per drop, first paid, first locked. Skip the queue by owning the whole card instead.

Auto Repair→Barbershop→Cafe→Dentist→Electrician→Gym→Handyman→House Cleaning→HVAC→Landscaping→Mortgage Broker→Painting→Pest Control→Plumbing→Property Manager→Realtor→Restaurant→Roofing→Salon→Window Cleaning→

Why a postcard in ZIP 97217 outperforms a Google Ad

A postcard dropped on every address in ZIP 97217 reaches every household regardless of search intent, so you are the card on the fridge when the pipe bursts, the water heater dies, or the kitchen needs a deep clean. Google Ads only show up if someone is already Googling. Mail creates demand; search captures it.

Read our 2026 response-rate benchmark for the full math: direct mail in a saturated zone runs $4 to $9 per lead versus $75 to $210 on Google Ads in home services.

Questions before you buy

How much does direct mail in ZIP 97217 cost?

Two ways to buy. Share the card and one category-exclusive slot runs $349 to $2,699, set by the slot position and how many homes the drop reaches. Own the card as a solo advertiser and your own 5,000-home postcard is $4,399, with the entire front of the card, edge to edge, with no co-advertisers anywhere on it. You see the exact price before you pay.

How fast does the postcard ship?

A solo drop ships on a guaranteed date within about 3 weeks of purchase. A shared card ships once the zone fills, usually 2 to 4 weeks after the last slot sells, and you see the drop status before you pay.

Will a competitor be on the same card?

No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.

Can I run a postcard in ZIP 97217?

Solo runs in any US ZIP with residential mail delivery. Type 97217 at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.

Related: own the whole card in 97217 · all zones · pricing · how it works · playbooks by trade.