Skip to main content

ZIP 97232

Postcard Advertising in ZIP 97232

This ZIP is part of the Portland, OR, Portland zone. Category-exclusive postcards ship to every address in the zone, about 5,000 homes per drop. One business per trade, per drop.

Zone

Portland, OR

Homes per drop

5,000

Next drop

TBD

Starting at

$349

Categories available in ZIP 97232

One business per category per drop. First paid, first locked.

Auto Repair→Barbershop→Cafe→Dentist→Electrician→Gym→Handyman→House Cleaning→HVAC→Landscaping→Mortgage Broker→Painting→Pest Control→Plumbing→Property Manager→Realtor→Restaurant→Roofing→Salon→Window Cleaning→

Why a postcard in ZIP 97232 outperforms a Google Ad

A postcard dropped on every address in ZIP 97232 reaches every household regardless of search intent, so you are the card on the fridge when the pipe bursts, the water heater dies, or the kitchen needs a deep clean. Google Ads only show up if someone is already Googling. Mail creates demand; search captures it.

Read our 2026 response-rate benchmark for the full math: direct mail in a saturated zone runs $4–$9 per lead versus $75–$210 on Google Ads in home services.

Related: all zones · pricing · how it works · playbooks by trade.