Own the card or share it
Direct Mail Postcards for Appliance repair
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only appliance repair slot on it.
Appliance repair is a fridge-on-the-fridge trade. When the real fridge dies, the homeowner looks for yours.
Typical response rate
0.8-2.0%
Cost per lead vs Google Ads
35-60% lower
Typical average ticket
$180-$600
Why postcards work for appliance repair
Appliance repair is the most literal fridge-magnet business in the trades. When the refrigerator dies, the dishwasher stops, or the washer floods, the homeowner is in the kitchen or the laundry room making a decision in the next ten minutes. A category-exclusive postcard on the fridge (or near the appliance) is the answer that beats whoever the homeowner would have Googled otherwise.
The trade has a strong repeat cycle because homeowners who had a good experience with one appliance tend to call the same repair tech for the next appliance. Category exclusivity means you own the trust position in the neighborhood. The first booked job is the expensive one, every repeat call after that is essentially free marketing.
Offer templates that convert
Questions before you buy
How much does appliance repair direct mail cost?
Two ways to buy. Share the card and one category-exclusive slot runs $349 to $2,699, set by the slot position and how many homes the drop reaches. Own the card as a solo advertiser and your own 5,000-home postcard is $4,399, with the entire front of the card, edge to edge, with no co-advertisers anywhere on it. You see the exact price before you pay.
How fast does the postcard ship?
A solo drop ships on a guaranteed date within about 3 weeks of purchase. A shared card ships once the zone fills, usually 2 to 4 weeks after the last slot sells, and you see the drop status before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.