Category-exclusive
Category-Exclusive Postcards for Appliance repair
Appliance repair is a fridge-on-the-fridge trade. When the real fridge dies, the homeowner looks for yours.
Typical response rate
0.8–2.0%
Cost per lead vs Google Ads
35–60% lower
Typical average ticket
$180–$600
Why postcards work for appliance repair
Appliance repair is the most literal fridge-magnet business in the trades. When the refrigerator dies, the dishwasher stops, or the washer floods, the homeowner is in the kitchen or the laundry room making a decision in the next ten minutes. A category-exclusive postcard on the fridge (or near the appliance) is the answer that beats whoever the homeowner would have Googled otherwise.
The trade has a strong repeat cycle because homeowners who had a good experience with one appliance tend to call the same repair tech for the next appliance. Category exclusivity means you own the trust position in the neighborhood. The first booked job is the expensive one — every repeat call after that is essentially free marketing.