Own the card or share it
Direct Mail Postcards for Electricians
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only electricians slot on it.
Panel upgrades, EV chargers, recessed lighting, modern electrical work is project-scale. One good postcard can fund a quarter.
Typical response rate
0.6-1.8%
Cost per lead vs Google Ads
30-55% lower
Typical average ticket
$500-$4,500
Why postcards work for electricians
Electrical is a mix of emergency and project work. The emergency side (power loss, breaker trips, outlets sparking) is a plumbing-style direct-mail play: be on the fridge when the failure happens. The project side (panel upgrades, EV charger installation, whole-house rewire, recessed lighting) is a different animal, those are planned decisions that live in a homeowner's mental queue for months.
A category-exclusive postcard works for both. For emergencies, it is the unavoidable physical presence Google Ads cannot match. For projects, it is the trigger that moves a planned project from someday to this month. Electrical projects average tickets in the low thousands, which means even a single conversion per drop can pay for the entire campaign several times over.
Offer templates that convert
Questions before you buy
How much does electricians direct mail cost?
Two ways to buy. Share the card and one category-exclusive slot runs $349 to $2,699, set by the slot position and how many homes the drop reaches. Own the card as a solo advertiser and your own 5,000-home postcard is $4,399, with the entire front of the card, edge to edge, with no co-advertisers anywhere on it. You see the exact price before you pay.
How fast does the postcard ship?
A solo drop ships on a guaranteed date within about 3 weeks of purchase. A shared card ships once the zone fills, usually 2 to 4 weeks after the last slot sells, and you see the drop status before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.