Category-exclusive
Category-Exclusive Postcards for Electricians
Panel upgrades, EV chargers, recessed lighting — modern electrical work is project-scale. One good postcard can fund a quarter.
Typical response rate
0.6–1.8%
Cost per lead vs Google Ads
30–55% lower
Typical average ticket
$500–$4,500
Why postcards work for electricians
Electrical is a mix of emergency and project work. The emergency side (power loss, breaker trips, outlets sparking) is a plumbing-style direct-mail play: be on the fridge when the failure happens. The project side (panel upgrades, EV charger installation, whole-house rewire, recessed lighting) is a different animal — those are planned decisions that live in a homeowner's mental queue for months.
A category-exclusive postcard works for both. For emergencies, it is the unavoidable physical presence Google Ads cannot match. For projects, it is the trigger that moves a planned project from someday to this month. Electrical projects average tickets in the low thousands, which means even a single conversion per drop can pay for the entire campaign several times over.