Own the card or share it
Direct Mail Postcards for Plumbers
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only plumber slot on it.
When a pipe bursts at 11pm, the homeowner does not open Google. They look at the fridge. Be the card on the fridge.
Own the whole card
$4,399
5,000 homes, about $0.88 a door. The whole front, edge to edge, nobody else on the card.
Or share it
$349 to $599
One plumber slot per card, set by slot position and how many homes the drop reaches. Nobody else in your trade is on it.
Solo ship window
3 weeks
A solo drop gets its mail date at checkout. A shared card mails once the zone fills.
Why postcards work for plumbers
Plumbing is the textbook direct-mail trade. The decision is made under stress at the moment of failure. That moment is usually a weeknight, usually without a prepared vendor, and usually won by whoever the homeowner can find in under sixty seconds. A postcard pinned to the fridge at the right moment is already in the room when that search would have started.
Seasonality compounds the effect. Late October through January spikes when first-freeze events destroy water heaters and split outdoor spigots. Late February through early April spikes as homeowners discover the damage. Drop a postcard two to three weeks before each wave and the card is still in the kitchen when the wave hits. Category exclusivity closes the loop, no other plumber is on that fridge competing for the same call.
Offer templates that convert
Questions before you buy
How much does plumbers direct mail cost?
Two ways to buy. Own the whole card, from the smallest size up: $1,399 for about 1,000 homes, $2,299 for about 2,000 homes, or $4,399 for about 5,000 homes. Every size gives you the entire front of the card, edge to edge, with no co-advertisers anywhere on it. Share the card instead and one category-exclusive slot runs $349 to $599, set by the slot position and how many homes the drop reaches. You see the exact price before you pay.
When does the postcard mail?
A solo card mails within 3 weeks of purchase, on the date shown in your order. A shared card mails once 9 of 12 slots on it are taken. Nothing is charged before that, and LocalAd publishes no estimate of how long a zone takes to get there, because no zone has got there yet. You see the live slot count for the zone before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.