Own the card or share it
Direct Mail Postcards for HVAC
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only HVAC slot on it.
HVAC is a seasonality game. Drop the card six weeks before the heat wave or the freeze. The call comes when the compressor dies.
Own the whole card
$4,399
5,000 homes, about $0.88 a door. The whole front, edge to edge, nobody else on the card.
Or share it
$349 to $599
One HVAC slot per card, set by slot position and how many homes the drop reaches. Nobody else in your trade is on it.
Solo ship window
3 weeks
A solo drop gets its mail date at checkout. A shared card mails once the zone fills.
Why postcards work for hvac
HVAC demand is bi-modal. Late spring and early summer generate AC emergencies as first heat waves kill aging compressors. Late fall and early winter generate furnace failures as first cold snaps overload old units. In between, the phone is quiet. The single biggest leverage point is timing: a postcard that arrives four to six weeks before peak demand is on the fridge when the unit dies.
Tune-up offers are the perfect first-call mechanism for HVAC. The homeowner is not yet in emergency mode, price-sensitivity is lower, and the tune-up visit is a live sales opportunity for capacitor replacements, air quality upgrades, and eventually a full unit replacement. Category exclusivity on the route means the homeowner is not choosing between three $49 tune-up cards, they have one.
Offer templates that convert
Questions before you buy
How much does hvac direct mail cost?
Two ways to buy. Own the whole card, from the smallest size up: $1,399 for about 1,000 homes, $2,299 for about 2,000 homes, or $4,399 for about 5,000 homes. Every size gives you the entire front of the card, edge to edge, with no co-advertisers anywhere on it. Share the card instead and one category-exclusive slot runs $349 to $599, set by the slot position and how many homes the drop reaches. You see the exact price before you pay.
When does the postcard mail?
A solo card mails within 3 weeks of purchase, on the date shown in your order. A shared card mails once 9 of 12 slots on it are taken. Nothing is charged before that, and LocalAd publishes no estimate of how long a zone takes to get there, because no zone has got there yet. You see the live slot count for the zone before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.