Own the card or share it
Direct Mail Postcards for Carpet cleaners
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only carpet cleaner slot on it.
Carpet cleaning is the textbook coupon trade. A category-exclusive postcard puts your offer on the fridge without three competitors next to it.
Own the whole card
$4,399
5,000 homes, about $0.88 a door. The whole front, edge to edge, nobody else on the card.
Or share it
$349 to $599
One carpet cleaner slot per card, set by slot position and how many homes the drop reaches. Nobody else in your trade is on it.
Solo ship window
3 weeks
A solo drop gets its mail date at checkout. A shared card mails once the zone fills.
Why postcards work for carpet cleaners
Carpet cleaning is price-sensitive and scheduled, which makes it ideal for a specific, time-bound coupon on a postcard. Homeowners react well to per-room pricing because they can do the mental math on their own living room. The trade has also been beaten to death by shared-envelope coupons, which is exactly why category exclusivity on a standalone postcard is such a structural advantage.
When the homeowner opens a Valpak envelope, three carpet-cleaning coupons fall out. They pick the cheapest. When the homeowner gets a category-exclusive postcard, there is no comparison on paper, you either win the call or they default to whoever cleaned last time. Pair that with seasonal timing: spring cleaning in March and April, pre-holiday in October and November.
Offer templates that convert
Questions before you buy
How much does carpet cleaners direct mail cost?
Two ways to buy. Own the whole card, from the smallest size up: $1,399 for about 1,000 homes, $2,299 for about 2,000 homes, or $4,399 for about 5,000 homes. Every size gives you the entire front of the card, edge to edge, with no co-advertisers anywhere on it. Share the card instead and one category-exclusive slot runs $349 to $599, set by the slot position and how many homes the drop reaches. You see the exact price before you pay.
When does the postcard mail?
A solo card mails within 3 weeks of purchase, on the date shown in your order. A shared card mails once 9 of 12 slots on it are taken. Nothing is charged before that, and LocalAd publishes no estimate of how long a zone takes to get there, because no zone has got there yet. You see the live slot count for the zone before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.