Own the card or share it
Direct Mail Postcards for Junk removal
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only junk removal slot on it.
Junk removal is the 'I finally got around to it' trade. A category-exclusive postcard is the push that converts a cluttered garage into a booked appointment.
Typical response rate
0.8-2.2%
Cost per lead vs Google Ads
40-60% lower
Typical average ticket
$150-$600
Why postcards work for junk removal
Junk removal is sold to a homeowner who has been putting it off for six months. The garage is full, the old couch is in the basement, the water heater from 2019 is still in the shed. They know they want it gone. They have just not hired anyone yet. A category-exclusive postcard with a clear per-load price is the push that converts the mental to-do into an actual appointment.
The trade works well on spring-cleaning and move-season timing. Spring (March-May) generates garage cleanouts. Summer (June-August) generates move-related calls. Fall (September-October) generates pre-holiday tidy-ups. Category exclusivity on the route means the homeowner has one local answer on the fridge when the motivation finally hits, which is typically a Saturday morning.
Offer templates that convert
Questions before you buy
How much does junk removal direct mail cost?
Two ways to buy. Share the card and one category-exclusive slot runs $349 to $2,699, set by the slot position and how many homes the drop reaches. Own the card as a solo advertiser and your own 5,000-home postcard is $4,399, with the entire front of the card, edge to edge, with no co-advertisers anywhere on it. You see the exact price before you pay.
How fast does the postcard ship?
A solo drop ships on a guaranteed date within about 3 weeks of purchase. A shared card ships once the zone fills, usually 2 to 4 weeks after the last slot sells, and you see the drop status before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.