Own the card or share it
Direct Mail Postcards for Pressure washing
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only pressure washing slot on it.
Before-and-after is the most convincing creative in the trades. A postcard with a driveway half-clean sells the service in two seconds.
Own the whole card
$4,399
5,000 homes, about $0.88 a door. The whole front, edge to edge, nobody else on the card.
Or share it
$349 to $599
One pressure washing slot per card, set by slot position and how many homes the drop reaches. Nobody else in your trade is on it.
Solo ship window
3 weeks
A solo drop gets its mail date at checkout. A shared card mails once the zone fills.
Why postcards work for pressure washing
Pressure washing has the best visual hook of any trade on a postcard. A single before-and-after photo of a driveway or a house side sells the job faster than any headline can. Category-exclusive direct mail is the ideal format because the homeowner is looking at a physical card they can hold, not a three-second Instagram reel.
Seasonality is clear: April through October is peak, with a surge in May and June as homeowners prep for summer entertaining. Pair the seasonal timing with a tuned offer, a driveway special or a house wash special. The service is visual and fast, so there is nothing between the scan and the booking: no in-home estimate, no second visit, no proposal to wait on.
Offer templates that convert
Questions before you buy
How much does pressure washing direct mail cost?
Two ways to buy. Own the whole card, from the smallest size up: $1,399 for about 1,000 homes, $2,299 for about 2,000 homes, or $4,399 for about 5,000 homes. Every size gives you the entire front of the card, edge to edge, with no co-advertisers anywhere on it. Share the card instead and one category-exclusive slot runs $349 to $599, set by the slot position and how many homes the drop reaches. You see the exact price before you pay.
When does the postcard mail?
A solo card mails within 3 weeks of purchase, on the date shown in your order. A shared card mails once 9 of 12 slots on it are taken. Nothing is charged before that, and LocalAd publishes no estimate of how long a zone takes to get there, because no zone has got there yet. You see the live slot count for the zone before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.