Own the card or share it
Direct Mail Postcards for Pressure washing
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only pressure washing slot on it.
Before-and-after is the most convincing creative in the trades. A postcard with a driveway half-clean sells the service in two seconds.
Typical response rate
1.0-2.5%
Cost per lead vs Google Ads
40-60% lower
Typical average ticket
$200-$800
Why postcards work for pressure washing
Pressure washing has the best visual hook of any trade on a postcard. A single before-and-after photo of a driveway or a house side sells the job faster than any headline can. Category-exclusive direct mail is the ideal format because the homeowner is looking at a physical card they can hold, not a three-second Instagram reel.
Seasonality is clear: April through October is peak, with a surge in May-June as homeowners prep for summer entertaining. Pair the seasonal timing with a tuned offer (driveway special, house wash special) and response rates sit at the high end of the trade benchmark. Because the service is visual and fast (most jobs complete in a day), the scan-to-booked ratio is higher than in multi-visit trades.
Offer templates that convert
Questions before you buy
How much does pressure washing direct mail cost?
Two ways to buy. Share the card and one category-exclusive slot runs $349 to $2,699, set by the slot position and how many homes the drop reaches. Own the card as a solo advertiser and your own 5,000-home postcard is $4,399, with the entire front of the card, edge to edge, with no co-advertisers anywhere on it. You see the exact price before you pay.
How fast does the postcard ship?
A solo drop ships on a guaranteed date within about 3 weeks of purchase. A shared card ships once the zone fills, usually 2 to 4 weeks after the last slot sells, and you see the drop status before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.