Category-exclusive
Category-Exclusive Postcards for House cleaners
House cleaning sells on trust and referrals. A category-exclusive postcard is the physical handshake Google Ads cannot deliver.
Typical response rate
1.0–2.8%
Cost per lead vs Google Ads
40–60% lower
Typical average ticket
$130–$350 (recurring)
Why postcards work for house cleaners
House cleaning is a referral-first business. Homeowners rarely pick a cleaner from a search result because they are letting a stranger into the house while they are at work. They ask a friend, a neighbor, or in the Facebook group. That means brand presence before the decision matters more than bid-matching during the decision.
A category-exclusive postcard fills exactly that gap. The homeowner sees the card in the kitchen for three to four weeks. When a friend finally asks 'do you know a cleaner?' they remember the card, snap a photo, and send it. We see this pattern in scan data — peak scans cluster at the three and six week marks after drop, which is the referral-conversation window. Cleaning offers also translate well: the first cleaning discount is the cheapest possible trial for the homeowner.