Own the card or share it
Direct Mail Postcards for House cleaners
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only house cleaners slot on it.
House cleaning sells on trust and referrals. A category-exclusive postcard is the physical handshake Google Ads cannot deliver.
Typical response rate
1.0-2.8%
Cost per lead vs Google Ads
40-60% lower
Typical average ticket
$130-$350 (recurring)
Why postcards work for house cleaners
House cleaning is a referral-first business. Homeowners rarely pick a cleaner from a search result because they are letting a stranger into the house while they are at work. They ask a friend, a neighbor, or in the Facebook group. That means brand presence before the decision matters more than bid-matching during the decision.
A category-exclusive postcard fills exactly that gap. The homeowner sees the card in the kitchen for three to four weeks. When a friend finally asks 'do you know a cleaner?' they remember the card, snap a photo, and send it. We see this pattern in scan data, peak scans cluster at the three and six week marks after drop, which is the referral-conversation window. Cleaning offers also translate well: the first cleaning discount is the cheapest possible trial for the homeowner.
Offer templates that convert
Questions before you buy
How much does house cleaners direct mail cost?
Two ways to buy. Share the card and one category-exclusive slot runs $349 to $2,699, set by the slot position and how many homes the drop reaches. Own the card as a solo advertiser and your own 5,000-home postcard is $4,399, with the entire front of the card, edge to edge, with no co-advertisers anywhere on it. You see the exact price before you pay.
How fast does the postcard ship?
A solo drop ships on a guaranteed date within about 3 weeks of purchase. A shared card ships once the zone fills, usually 2 to 4 weeks after the last slot sells, and you see the drop status before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.