Own the card or share it
Direct Mail Postcards for House cleaners
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only house cleaner slot on it.
House cleaning sells on trust and referrals. A category-exclusive postcard is the physical handshake Google Ads cannot deliver.
Own the whole card
$4,399
5,000 homes, about $0.88 a door. The whole front, edge to edge, nobody else on the card.
Or share it
$349 to $599
One house cleaner slot per card, set by slot position and how many homes the drop reaches. Nobody else in your trade is on it.
Solo ship window
3 weeks
A solo drop gets its mail date at checkout. A shared card mails once the zone fills.
Why postcards work for house cleaners
House cleaning is a referral-first business. Homeowners rarely pick a cleaner from a search result because they are letting a stranger into the house while they are at work. They ask a friend, a neighbor, or in the Facebook group. That means brand presence before the decision matters more than bid-matching during the decision.
A category-exclusive postcard fills exactly that gap. The homeowner sees the card in the kitchen for three to four weeks. When a friend finally asks 'do you know a cleaner?' they remember the card, snap a photo, and send it. Every LocalAd card carries a QR code, so once your drops are out you will see for yourself when that window opens in your zone. We publish no scan curve of our own, because no LocalAd drop has shipped yet. Cleaning offers also translate well: the first cleaning discount is the cheapest possible trial for the homeowner.
Offer templates that convert
Questions before you buy
How much does house cleaners direct mail cost?
Two ways to buy. Own the whole card, from the smallest size up: $1,399 for about 1,000 homes, $2,299 for about 2,000 homes, or $4,399 for about 5,000 homes. Every size gives you the entire front of the card, edge to edge, with no co-advertisers anywhere on it. Share the card instead and one category-exclusive slot runs $349 to $599, set by the slot position and how many homes the drop reaches. You see the exact price before you pay.
When does the postcard mail?
A solo card mails within 3 weeks of purchase, on the date shown in your order. A shared card mails once 9 of 12 slots on it are taken. Nothing is charged before that, and LocalAd publishes no estimate of how long a zone takes to get there, because no zone has got there yet. You see the live slot count for the zone before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.