Own the card or share it
Direct Mail Postcards for Handymen
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only handyman slot on it.
Handyman work is fill-in-the-gaps work. The card on the fridge is the answer to the question 'who fixes the thing that is just annoying enough?'
Own the whole card
$4,399
5,000 homes, about $0.88 a door. The whole front, edge to edge, nobody else on the card.
Or share it
$349 to $599
One handyman slot per card, set by slot position and how many homes the drop reaches. Nobody else in your trade is on it.
Solo ship window
3 weeks
A solo drop gets its mail date at checkout. A shared card mails once the zone fills.
Why postcards work for handymen
Handyman services fill a specific cognitive gap for homeowners. There is a small repair (squeaky door, leaking faucet, missing trim) that is too small for a plumber or a contractor, too annoying to live with, and not urgent enough to Google. A category-exclusive postcard solves that exact moment, it gives the homeowner a name for the thing they have been meaning to fix.
The economics are unusually good because average tickets are small but frequency is high. A single homeowner might book a handyman three to four times a year once the relationship is established. That means one conversion on a drop can generate four visits of revenue over twelve months. Category exclusivity compounds that, repeated drops to the same zone build recognition and the trusted-handyman-on-the-route position.
Offer templates that convert
Questions before you buy
How much does handymen direct mail cost?
Two ways to buy. Own the whole card, from the smallest size up: $1,399 for about 1,000 homes, $2,299 for about 2,000 homes, or $4,399 for about 5,000 homes. Every size gives you the entire front of the card, edge to edge, with no co-advertisers anywhere on it. Share the card instead and one category-exclusive slot runs $349 to $599, set by the slot position and how many homes the drop reaches. You see the exact price before you pay.
When does the postcard mail?
A solo card mails within 3 weeks of purchase, on the date shown in your order. A shared card mails once 9 of 12 slots on it are taken. Nothing is charged before that, and LocalAd publishes no estimate of how long a zone takes to get there, because no zone has got there yet. You see the live slot count for the zone before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.