Own the card or share it
Direct Mail Postcards for Fence installers
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only fence installers slot on it.
Fencing is a neighborhood contagion trade. One fence goes up, three more estimates get called. Own the route.
Typical response rate
0.6-1.8%
Cost per lead vs Google Ads
35-55% lower
Typical average ticket
$3,500-$12,000
Why postcards work for fence installers
Fence installation has the strongest referral contagion of any outdoor trade. Once one yard on a street gets a new fence, the neighbors notice, the property lines get reconsidered, and phone calls happen. A category-exclusive postcard on the same route turns that organic contagion into measurable response because the card sits on the fridge as the contagion spreads.
The trade is project-scale with clean average tickets. A 150-foot wood privacy fence runs $4,500-$7,500. A vinyl fence runs $7,000-$12,000. Even modest response rates generate a strong ROI because one conversion pays the drop back many times over. Exclusivity on the route is particularly valuable because the project requires multiple in-person visits and homeowners want to feel like they found 'the' local fence guy, not one of three competing estimates.
Offer templates that convert
Questions before you buy
How much does fence installers direct mail cost?
Two ways to buy. Share the card and one category-exclusive slot runs $349 to $2,699, set by the slot position and how many homes the drop reaches. Own the card as a solo advertiser and your own 5,000-home postcard is $4,399, with the entire front of the card, edge to edge, with no co-advertisers anywhere on it. You see the exact price before you pay.
How fast does the postcard ship?
A solo drop ships on a guaranteed date within about 3 weeks of purchase. A shared card ships once the zone fills, usually 2 to 4 weeks after the last slot sells, and you see the drop status before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.