Own the card or share it
Direct Mail Postcards for Fence installers
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only fence installer slot on it.
Fencing is a neighborhood contagion trade. One fence goes up, three more estimates get called. Own the route.
Own the whole card
$4,399
5,000 homes, about $0.88 a door. The whole front, edge to edge, nobody else on the card.
Or share it
$349 to $599
One fence installer slot per card, set by slot position and how many homes the drop reaches. Nobody else in your trade is on it.
Solo ship window
3 weeks
A solo drop gets its mail date at checkout. A shared card mails once the zone fills.
Why postcards work for fence installers
Fence installation has the strongest referral contagion of any outdoor trade. Once one yard on a street gets a new fence, the neighbors notice, the property lines get reconsidered, and phone calls happen. A category-exclusive postcard on the same route turns that organic contagion into measurable response because the card sits on the fridge as the contagion spreads.
The trade is project-scale, which means the arithmetic is easy: take your margin on one fence and divide the drop price by it. In most markets the answer is one job, and you already know your number better than any benchmark does. Exclusivity on the route is particularly valuable because the project requires multiple in-person visits and homeowners want to feel like they found 'the' local fence guy, not one of three competing estimates.
Offer templates that convert
Questions before you buy
How much does fence installers direct mail cost?
Two ways to buy. Own the whole card, from the smallest size up: $1,399 for about 1,000 homes, $2,299 for about 2,000 homes, or $4,399 for about 5,000 homes. Every size gives you the entire front of the card, edge to edge, with no co-advertisers anywhere on it. Share the card instead and one category-exclusive slot runs $349 to $599, set by the slot position and how many homes the drop reaches. You see the exact price before you pay.
When does the postcard mail?
A solo card mails within 3 weeks of purchase, on the date shown in your order. A shared card mails once 9 of 12 slots on it are taken. Nothing is charged before that, and LocalAd publishes no estimate of how long a zone takes to get there, because no zone has got there yet. You see the live slot count for the zone before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.