Own the card or share it
Direct Mail Postcards for Tree services
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only tree services slot on it.
Trees are a storm-season trade. The card on the fridge when the branch comes through the roof wins a $3,000 ticket.
Typical response rate
0.5-1.8%
Cost per lead vs Google Ads
40-60% lower
Typical average ticket
$500-$3,500
Why postcards work for tree services
Tree services are storm-triggered. The homeowner is not thinking about the oak in the front yard until a branch falls, a wind storm knocks it sideways, or the insurance adjuster tells them they need it down. At that trigger moment, category-exclusive direct mail is the only channel that guarantees you are on the fridge with nobody else in your trade competing for the same call.
Preventive work (pruning, thinning, dead-wooding) runs in a different cycle and is easier to sell off a postcard because the homeowner is not in panic mode. Seasonal offers work well, spring shaping in March-April, fall cleanup in September-November. Trees also have an obvious referral pattern on the street, one removal job generates three more calls from the immediate neighbors who watched the crane show up.
Offer templates that convert
Questions before you buy
How much does tree services direct mail cost?
Two ways to buy. Share the card and one category-exclusive slot runs $349 to $2,699, set by the slot position and how many homes the drop reaches. Own the card as a solo advertiser and your own 5,000-home postcard is $4,399, with the entire front of the card, edge to edge, with no co-advertisers anywhere on it. You see the exact price before you pay.
How fast does the postcard ship?
A solo drop ships on a guaranteed date within about 3 weeks of purchase. A shared card ships once the zone fills, usually 2 to 4 weeks after the last slot sells, and you see the drop status before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.