Own the card or share it
Direct Mail Postcards for Landscapers
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only landscapers slot on it.
Landscaping sells on curb appeal the neighbors can see. Mail the route before the neighbor two doors down books.
Typical response rate
1.0-2.5%
Cost per lead vs Google Ads
35-55% lower
Typical average ticket
$60-$4,000
Why postcards work for landscapers
Landscaping is a rare trade where the result is visibly displayed on the front yard. That is a free referral engine, one great lawn on a block generates calls from the houses next door. A category-exclusive postcard mailed to the same route amplifies the effect: the neighbors were already thinking about hiring someone, and the card tells them who.
Seasonality is clean. Spring cleanups start in March, weekly mowing from April through October, fall cleanups from September through November, snow removal through February in cold metros. Drop the card two to three weeks before each season starts. Because exclusivity is locked by zone, you are the only landscaper on paper in that neighborhood, which compounds the referral effect of every yard you already service there.
Offer templates that convert
Questions before you buy
How much does landscapers direct mail cost?
Two ways to buy. Share the card and one category-exclusive slot runs $349 to $2,699, set by the slot position and how many homes the drop reaches. Own the card as a solo advertiser and your own 5,000-home postcard is $4,399, with the entire front of the card, edge to edge, with no co-advertisers anywhere on it. You see the exact price before you pay.
How fast does the postcard ship?
A solo drop ships on a guaranteed date within about 3 weeks of purchase. A shared card ships once the zone fills, usually 2 to 4 weeks after the last slot sells, and you see the drop status before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.