Own the card or share it
Direct Mail Postcards for Painters
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only painter slot on it.
Paint jobs are a visible upgrade the neighbors envy. A category-exclusive postcard turns one house into a block of estimates.
Own the whole card
$4,399
5,000 homes, about $0.88 a door. The whole front, edge to edge, nobody else on the card.
Or share it
$349 to $599
One painter slot per card, set by slot position and how many homes the drop reaches. Nobody else in your trade is on it.
Solo ship window
3 weeks
A solo drop gets its mail date at checkout. A shared card mails once the zone fills.
Why postcards work for painters
Painting is another highly visible trade, once one house on the block is repainted, the homes on either side start thinking about it. A category-exclusive postcard mailed to the same route captures that referral wave at scale. You get the one job, the neighbors see the truck, and your card is already in their kitchen when they decide they want theirs done too.
Timing matters. Exterior demand spikes April through September. Interior demand runs year-round with a bump before holidays (October to November) as homeowners prepare for guests. Mail two to three weeks ahead of each wave. Because painting estimates require an in-person visit, the offer on the card should lead on the visit (free estimate, free color consult) rather than on a dollar discount.
Offer templates that convert
Questions before you buy
How much does painters direct mail cost?
Two ways to buy. Own the whole card, from the smallest size up: $1,399 for about 1,000 homes, $2,299 for about 2,000 homes, or $4,399 for about 5,000 homes. Every size gives you the entire front of the card, edge to edge, with no co-advertisers anywhere on it. Share the card instead and one category-exclusive slot runs $349 to $599, set by the slot position and how many homes the drop reaches. You see the exact price before you pay.
When does the postcard mail?
A solo card mails within 3 weeks of purchase, on the date shown in your order. A shared card mails once 9 of 12 slots on it are taken. Nothing is charged before that, and LocalAd publishes no estimate of how long a zone takes to get there, because no zone has got there yet. You see the live slot count for the zone before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.