Category-exclusive
Category-Exclusive Postcards for Garage door repair
A broken spring is a 10pm emergency. The card on the fridge beats whoever the homeowner can find on Google in three panicked minutes.
Typical response rate
0.8–2.0%
Cost per lead vs Google Ads
35–60% lower
Typical average ticket
$250–$1,500
Why postcards work for garage door repair
Garage door repair is a classic emergency trade. A broken torsion spring or a dead opener happens suddenly, usually inconveniently, and usually when the homeowner is already running late. The decision is made in minutes, not hours. A category-exclusive postcard on the fridge is the only local presence Google Ads cannot dislodge in that moment.
Pricing is clean and repeatable, which makes postcard offers easy to design. Spring replacements are $250–$450. Opener replacements are $400–$700. New doors are $1,200–$3,000. Put a specific starting price on the card. Exclusivity on the route means the homeowner is not looking at three postcards with similar prices — they have one trusted answer.