Own the card or share it
Direct Mail Postcards for Roofers
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only roofers slot on it.
Roofing is a once-every-15-years decision. The card on the fridge when the leak appears wins a $15,000 ticket.
Typical response rate
0.3-1.2%
Cost per lead vs Google Ads
50-75% lower
Typical average ticket
$8,000-$25,000
Why postcards work for roofers
Roofing is the highest-ticket residential trade in the country. Average full replacements run $8,000 to $25,000. A single conversion from a category-exclusive postcard pays the drop back fifty times over. The math is so lopsided that even a 0.1% response rate is profitable, which is why large roofing operators have historically been the heaviest direct-mail spenders in home services.
The decision is rare and triggered. Homeowners do not shop roofers until they see a leak, a wind-damaged shingle, or a neighbor replacing their roof. Category exclusivity matters enormously here because when the trigger hits, they grab the card on the fridge, and if yours is the only roofer on that fridge, you get the call without competing in a Google auction during peak storm weeks.
Offer templates that convert
Questions before you buy
How much does roofers direct mail cost?
Two ways to buy. Share the card and one category-exclusive slot runs $349 to $2,699, set by the slot position and how many homes the drop reaches. Own the card as a solo advertiser and your own 5,000-home postcard is $4,399, with the entire front of the card, edge to edge, with no co-advertisers anywhere on it. You see the exact price before you pay.
How fast does the postcard ship?
A solo drop ships on a guaranteed date within about 3 weeks of purchase. A shared card ships once the zone fills, usually 2 to 4 weeks after the last slot sells, and you see the drop status before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.