Category-exclusive
Category-Exclusive Postcards for Moving services
Moves are planned weeks ahead. The card on the fridge two weeks before the closing date wins the booking.
Typical response rate
0.5–1.5%
Cost per lead vs Google Ads
35–55% lower
Typical average ticket
$500–$4,000
Why postcards work for moving services
Moving is one of the few home-services decisions made weeks before the actual service date. A homeowner signs a closing contract, starts packing, and about two weeks before the move date, begins shopping for movers. A category-exclusive postcard that arrives during that shopping window is in the perfect position to be the answer.
Moving also has a narrow window. Peak season runs May through August, with hot spots on the last weekend of every month and the first weekend after. Drop cards in late April and early May to catch the full peak. Because movers charge high hourly rates and long-distance moves run several thousand dollars, even modest response rates generate meaningful ROI.