Own the card or share it
Direct Mail Postcards for Moving services
Own the whole 5,000-home card from $4,399 and ship in about 3 weeks, or split the card and take the only moving services slot on it.
Moves are planned weeks ahead. The card on the fridge two weeks before the closing date wins the booking.
Typical response rate
0.5-1.5%
Cost per lead vs Google Ads
35-55% lower
Typical average ticket
$500-$4,000
Why postcards work for moving services
Moving is one of the few home-services decisions made weeks before the actual service date. A homeowner signs a closing contract, starts packing, and about two weeks before the move date, begins shopping for movers. A category-exclusive postcard that arrives during that shopping window is in the perfect position to be the answer.
Moving also has a narrow window. Peak season runs May through August, with hot spots on the last weekend of every month and the first weekend after. Drop cards in late April and early May to catch the full peak. Because movers charge high hourly rates and long-distance moves run several thousand dollars, even modest response rates generate meaningful ROI.
Offer templates that convert
Questions before you buy
How much does moving services direct mail cost?
Two ways to buy. Share the card and one category-exclusive slot runs $349 to $2,699, set by the slot position and how many homes the drop reaches. Own the card as a solo advertiser and your own 5,000-home postcard is $4,399, with the entire front of the card, edge to edge, with no co-advertisers anywhere on it. You see the exact price before you pay.
How fast does the postcard ship?
A solo drop ships on a guaranteed date within about 3 weeks of purchase. A shared card ships once the zone fills, usually 2 to 4 weeks after the last slot sells, and you see the drop status before you pay.
Will a competitor be on the same card?
No. A solo card is yours alone, with no co-advertisers of any kind. A shared card runs one business per category, so once you take the slot, no other business in your trade is on that card.
Is it available in my ZIP?
Solo runs in any US ZIP with residential mail delivery. Some ZIPs are PO boxes only, or belong to a single business or a military base. Those have no carrier routes, so there is nothing to mail. Type your ZIP at localad.io/solo and a zone opens on the spot, so there is nothing to wait for. Shared cards run in neighborhoods where a zone is filling.